About us

Established in 2016 by GfK, SUPERCRUNCH is an agile marketing analytics provider. We crunch data from multiple sources to identify the answers businesses need to deliver a superior marketing performance.
We combine the skills of data scientists, business and sector experts with advanced analytics tools to leverage client, third-party and GfK data. We provide turnkey and custom solutions.

Our automated data-driven approach supports high frequency, tactical marketing decisions. Powered by GfK, we offer clients the passion, flexibility and agility of a start-up, and the heritage of one of the world’s leading market research companies.

Management

Unrivalled access to unique data sources is only one part of our story. We have scoured the globe to build the most experienced, multi-disciplined team. Our heritage from GfK has embedded a culture of data excellence at our core. There may be more PhDs than people at SUPERCRUNCH, but our consumer insight and sector expertise keeps our feet firmly on the ground. We share one goal: To identify and articulate business opportunities in data.

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Norbert Wirth | Managing Director

Norbert is the visionary mastermind at SUPERCRUNCH. He blends analytical expertise, data savviness, business sense and more years than he’d admit to consulting for numerous Fortune Global 500 companies in marketing analytics.
A passionate number cruncher throughout his career, he never lost focus on the one big vision:
to move data science to center stage. For Norbert, SUPERCRUNCH is about taking marketing analytics – and thus data driven marketing – to the next evolutionary level.

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Norbert Wirth

Managing Director

Norbert Wirth

Managing Director

Norbert is the visionary mastermind at SUPERCRUNCH. He blends analytical expertise, data savviness, business sense and more years than he’d admit to consulting for numerous Fortune Global 500 companies in marketing analytics.
A passionate number cruncher throughout his career, he never lost focus on the one big vision:
to move data science to center stage. For Norbert, SUPERCRUNCH is about taking marketing analytics – and thus data driven marketing – to the next evolutionary level.

Get in touch now

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Erk Maassen | Global Head Commercial

Getting client feedback saying “this solution will give a competitive advantage” is what Erk and his SUPERCRUNCH team of consultants and delivery professionals are focused and passionate about. Throughout his international career in client consulting, Erk has gained a wealth of experience on how analytics and data-driven marketing can lead to more confident and robust business decision making. Analytics should be fun, too. In his early days as a singer, Erk enjoyed entertaining people in concerts. Nowadays – although no longer singing – he keeps the same entertaining mindset when presenting, discussion and engaging with clients in workshops and meetings!

member-1

Erk Maassen

Global Head Commercial

Erk Maassen

Global Head Commercial

Getting client feedback saying “this solution will give a competitive advantage” is what Erk and his SUPERCRUNCH team of consultants and delivery professionals are focused and passionate about. Throughout his international career in client consulting, Erk has gained a wealth of experience on how analytics and data-driven marketing can lead to more confident and robust business decision making. Analytics should be fun, too. In his early days as a singer, Erk enjoyed entertaining people in concerts. Nowadays – although no longer singing – he keeps the same entertaining mindset when presenting, discussion and engaging with clients in workshops and meetings!

Get in touch now

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Dr. Ralph Wirth | Global Head, Science and Technology

Ralph is the living proof that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer. While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed solutions being understandable, practical and implementable, and on providing genuine business value.  If you want to see Ralph really happy, try to catch him after one of the sprint reviews with his team*: The passionate conversations of SUPERCRUNCH’s data scientists and techies from all around the world fill him with pride and confirm his conviction that a great team, trust and collaboration are the real success factors when it comes to developing best-in-class analytics solutions.

*or at a mountain hut enjoying a beer after a long hike

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Dr. Ralph Wirth

Global Head, Science and Technology

Dr. Ralph Wirth

Global Head, Science and Technology

Ralph is the living proof that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer. While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed solutions being understandable, practical and implementable, and on providing genuine business value.  If you want to see Ralph really happy, try to catch him after one of the sprint reviews with his team*: The passionate conversations of SUPERCRUNCH’s data scientists and techies from all around the world fill him with pride and confirm his conviction that a great team, trust and collaboration are the real success factors when it comes to developing best-in-class analytics solutions.

*or at a mountain hut enjoying a beer after a long hike

Get in touch now