The need to explore and exploit multiple data sources requires ever-more sophisticated data integration and marketing analytics techniques, as well as highly-specialized data sciences. With SUPERCRUNCH, you can leverage available internal data intelligently and complement this with GfK reference data. You can rely on our expert data scientists and broad analytical toolbox to convert data into answers to your unique business challenges.
We could impress you by listing all the sophisticated methodologies and approaches that we use, implement, or develop further: deep learning, machine learning, new approaches in the field of Artificial Intelligence, and also all the classical statistical methodologies we apply in our daily business. We could summarize all the research papers that our data science and technology experts have written, and the awards they have received. But ultimately, it is not our published papers or awards that matter – it is the business value that we create as at team at SUPERCRUNCH. You can be confident in the knowledge that we will leverage all our expertise to deliver optimal high-frequency, data-driven tactical marketing decisions.