Supercrunch Blog

August 16, 2017
How to conduct user research like a pro

Do you remember one of the big product research fails in history (which has a happy end, but that’s a different story)? The introduction of “New Coke” in 1985. Even though The Coca Cola Company conducted taste tests among 200,000 consumers which confirmed a superior taste experience in comparison to the traditional recipe, the product […]

Product Management
Read More